At Celebrity Chef Network, our researchers and booking agents are always scouting culinary talent that aligns with brand goals. When it comes to mouth-watering BBQ and sizzling grills, Instagram is packed with top creators whose audiences are fired up about outdoor cooking.
To help brands in the food, grilling, and outdoor lifestyle space tap into this red-hot category, we’ve curated a list of the Top 25 Grilling & BBQ Creators on Instagram—along with actionable strategies for leveraging each one to increase sales and brand awareness.
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Derek Wolf – @overthefirecooking: Specializes in live fire cooking, offering a variety of recipes and techniques.
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Juliana Lima – @chefjulima: Chef and grill master known for her creative barbecue dishes.
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Miguel Raya – @cooking_with_fire___: Shares daily recipes and cooking videos focusing on grilling and barbecue.
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James Brown – @grillnation: Veteran-owned account offering barbecue recipes and grilling techniques.
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Jack Mancuso – @chefcuso: Backyard grilling enthusiast and founder of @cusocuts, known for engaging cooking content.
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Maxime Dumont – @grillhunters: Explores grilling beyond the backyard, sharing unique recipes and outdoor cooking adventures.
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Matt Pittman – @meatchurch: Live fire cook and founder of Meat Church, offering BBQ seasoning, apparel, and instruction.
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Scott Gregory Thomas – @grillinfools: Provides grilling tips and promotes various brands related to barbecue.
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Maciej Zurawski – @grillin_with_dad: Shares family-friendly grilling recipes and cooking experiences.
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Tony Ramirez – @bbqonmain: Focuses on barbecue recipes and grilling techniques, engaging with a community of enthusiasts.
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Nick Nesgoda – @burnt_pellet_bbq: Aims to help followers make better food at home with grilling tips and recipes.
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Malcom Reed – @howtobbqright: Pitmaster and founder of Killer Hogs BBQ, sharing barbecue recipes and tutorials.
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Brian Gerwig – @g_bque: Home cook and BBQ enthusiast offering a variety of grilling content.
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Jordan Hanger – @ninjacue: Provides tips on making better food with an emphasis on grilling and barbecue.
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Camillo Tomanek – @doncaruso_bbq: Shares barbecue recipes and cooking techniques, known for the hashtag #doncarusobbq.
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Breanna Stark – @marriedtobbq: Offers recipes and BBQ tips, sharing her passion for grilling.
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Chuck M – @chucksflavortrain: BBQ Brawl S4 finalist, known for flavorful grilling content.
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Alejo Frugoni – @alejofrugoni: Shares barbecue and grilling recipes with an international flair.
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Jordan Morris – @vertsmoke: Showcases cooking and eating adventures, focusing on barbecue.
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Tyler McNee – @hungry_yett: Provides dinner inspirations with a focus on grilling and barbecue.
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Mel Chmilar Jr – @darksideofthesmoke: Shares barbecue recipes and grilling techniques, engaging with the BBQ community.
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Philipp Jäckering-Heeke – @philipp_jaeckering: Offers grilling content and barbecue recipes with a European perspective.
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Katherine Salom – @girlgonegrilling: Houston-based content creator sharing BBQ and grilling videos across multiple platforms.
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Benjamin Kendrick – @kendrick_bbq: Pitmaster and content creator known for his barbecue recipes and techniques.
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Chris Sussman – @the_bbq_buddha: Gen X BBQ master and cookbook author, sharing grilling insights and recipes.
How to Leverage BBQ Creators for Real Brand Results
Here’s how to maximize your ROI when working with these creators:
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Product Demonstrations – Show real-world use of your tools, sauces, rubs, or meats.
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Sponsored Recipe Videos – Creators prepare share-worthy meals featuring your brand.
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Giveaways & Contests – Increase followers and excitement through creator-hosted prizes.
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Seasonal Campaigns – Launch spring/summer grilling promos with creator-led storytelling.
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Discount Codes – Drive conversions with trackable codes shared by creators.
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Event Sponsorships – Live (or virtual) cookouts, recipe drops, or BBQ battles.
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Ambassadorships – Establish long-term relationships for consistent exposure.
If you or your brand and/or organization would like to hire any of these incredible celebrity chefs contact us at (833) 773-2577 or email to speak with a celebrity chef agent to discuss top celebrity chefs available for your organization and event.
