April is National Grilled Cheese Day, a golden opportunity for bread and cheese brands to celebrate this beloved comfort food. What better way to do so than by partnering with top celebrity chefs, social media influencers, and food creators who can bring creativity, excitement, and engagement to the occasion?
Why Brands Should Leverage Influencers on National Grilled Cheese Day
Grilled cheese sandwiches are a nostalgic favorite with endless variations, making them perfect for viral food content. Brands in the bread, cheese, and butter industries can take advantage of this food holiday by collaborating with high-profile personalities to create buzz, drive sales, and showcase their products in delicious ways.
25 Culinary Stars Who Would Shine as Grilled Cheese Spokespeople
Celebrity Chefs
- Bobby Flay – His expertise in comfort food and high-energy presence make him a great choice for TV segments or branded recipe demos.
- Gordon Ramsay – A grilled cheese challenge with Ramsay’s signature fiery critique would generate major social media engagement.
- Martha Stewart – The queen of elegant yet simple recipes could craft a gourmet version using premium cheeses.
- Rachael Ray – Known for easy, delicious meals, she’d be perfect for a family-friendly grilled cheese campaign.
- Guy Fieri – His over-the-top, flavor-packed creations would make any brand stand out.
- Alex Guarnaschelli – As a Food Network star and accomplished chef, she’d bring an expert’s touch.
- Carla Hall – Her warm personality and fun take on classic comfort food would appeal to a broad audience.
- Andrew Zimmern – He could create an international spin on grilled cheese, incorporating global flavors.
- Michael Symon – A master of cheese and meat pairings, ideal for featuring bold flavors.
- Ina Garten – A sophisticated, gourmet grilled cheese from the Barefoot Contessa would attract food lovers.
Social Media Food Influencers & Content Creators
- Tabitha Brown (@iamtabithabrown) – Her plant-based perspective would be perfect for promoting dairy-free cheese alternatives.
- Joshua Weissman (@joshuaweissman) – Known for making everything from scratch, he could create a homemade bread and cheese recipe.
- Sam the Cooking Guy (@thecookingguy) – His no-nonsense, fun approach makes him an excellent partner for casual cooking content.
- Nick DiGiovanni (@nick.digiovanni) – A young, high-energy chef with a massive following, ideal for viral grilled cheese challenges.
- Emily Mariko (@emilymariko) – Her clean aesthetic and simple yet delicious approach would fit a premium brand collaboration.
- Tway Nguyen (@twaydabae) – She could add an exciting Asian fusion twist to grilled cheese.
- Max the Meat Guy (@maxthemeatguy) – Known for over-the-top creations, he’d make the ultimate cheese-pull sandwich.
- B. Dylan Hollis (@bdylanhollis) – His vintage recipe content would be perfect for a nostalgic grilled cheese campaign.
- Eitan Bernath (@eitan) – A young, charismatic creator who could appeal to Gen Z audiences.
- Claire Saffitz (@csaffitz) – Her detailed recipe breakdowns would be great for showcasing a premium cheese brand.
Food Bloggers & Recipe Creators
- Smitten Kitchen (@smittenkitchen) – Deb Perelman’s homemade, comforting recipes align well with high-quality bread and cheese brands.
- Half Baked Harvest (@halfbakedharvest) – Known for indulgent, drool-worthy food, she’d create a visually stunning grilled cheese campaign.
- Minimalist Baker (@minimalistbaker) – Perfect for a simple, plant-based grilled cheese recipe.
- Serious Eats (@seriouseats) – Their scientific approach would be great for a “best cheese-to-bread ratio” experiment.
- Tasting Table (@tastingtable) – This food media outlet could run an entire feature on grilled cheese variations.
How Brands Can Utilize These Culinary Stars
Brands can maximize their reach and engagement with the following strategies:
- Recipe Collaborations – Have chefs and influencers develop unique grilled cheese recipes featuring the brand’s bread, cheese, or butter.
- Live Cooking Demos – Host live streams or Instagram Lives with food creators making their ultimate grilled cheese.
- Social Media Challenges – Launch a #GrilledCheeseChallenge with influencers creating the gooiest, most creative sandwiches.
- Giveaways & Contests – Partner with influencers to host giveaways of product bundles or grilled cheese kits.
- In-Store & Digital Promotions – Feature influencer-created recipes on packaging, in grocery stores, or on the brand’s website.
National Grilled Cheese Day is a prime opportunity for food brands to create buzz and connect with their audience through mouthwatering content. By collaborating with these top-tier celebrity chefs, influencers, and food creators, brands can turn a simple sandwich into a viral sensation.
If you or your brand and/or organization would like to hire any of these incredible celebrity chefs contact us at 833-773-2577 or email to speak with a celebrity chef agent to discuss top celebrity chefs available for your organization and event.
