Cholula Spicing up with New Celebrity Chef Ad Campaign

hire-ingrid-hoffmanPopular hot sauce brand Cholula is planning to put a little more kick in their 2014 advertisement campaigns when they team up with international celebrity chef, author, and TV personality Ingrid Hoffmann. The Colombian native is the current host of the cooking shows Simply Delicioso on Food Network and the Cooking Channel, and the all Spanish-speaking show Delicioso on Galavision/Univision. Her distinctive cooking style of Latin American flair coupled with entertainment spices up the everyday dish in homes across the world and mixes well with the growing resurgence of the public’s use of hot sauce. Now as an industry leading brand, Cholula hopes a celebrity spokesperson will further expand its reach in the market.

This is the next step in the culinary career of the talented Chef Ingrid whose enthusiasm in the kitchen and impressive knowledge of ethnic flavors make her a great candidate for Cholula. Several other Latin American chefs have already partnered with companies to produce their own line of prepared food and recipes including Marcela Valladolid’s prepared dishes with Safeway and Jose Andres and his various products featured in Whole Foods. Nowadays celebrity chefs are finding any way to further their own personal brand through different product channels as evident by the incredible market reach that celebrity chefs like Emeril Lagasse and Bobby Flay have perfected over their years in the industry. Ironically enough, Guy Fieri has a new campaign with Rolaids that is currently circulating through several different marketing channels. The fact that the cooking industry can have simultaneous campaigns for hot sauce and digestion relief is a prime example of the wide spectrum of marketing opportunities for celebrity chefs that are associated with the culinary arts. Cholula is prepared to utilize Ingrid’s culinary genius to develop exclusive Cholula recipes involving all the Cholula flavors as well as demonstrate the uses of the different hot sauces in a series of webisodes published on their company website. Ingrid will also help launch a new digital campaign in which she will provide cooking advice called “Chica Tips” to support the brand with posts on all of their social media channels.

With this deal, Ingrid isn’t getting her own line of signature prepared food, products or cookware like we’ve seen in the case of other popular chefs like Aaron Sanchez, Aaron McCargo, Jr., or Giada De Laurentiis. However what makes this partnership in the kitchen a good recipe for Ingrid is the fact that Cholula’s popularity will help to familiarize her name to all its consumers and she will be able to build an even larger fan base of home cooks. This Cholula partnership also comes after she recently partnered with Univision, Home Shopping Network, and a top cook and tableware manufacturer Gibson to create her own signature line called Simplemente Delicioso. It seems the world will be seeing a lot more of Ingrid Hoffmann in 2014 and her partnerships with industry leading companies is the next step in becoming one of the world’s most recognized celebrity chefs.

Contact us through our contact form, by email: booking@celebritychefnetwork.com or call us at 888.864.4734 for more information or to hire celebrity chefs for an ad campaign, cooking demonstrations, endorsements, appearances and cookbook signings.

National Pork Board’s Celebrity Chef Endorsement for First Ever E-Cookbook

cooking-for-comfortOnce in a while, everyone has to have their favorite comfort food. And with the winter months right around the corner, the National Pork Board has made sure everyone is prepared for those comfort food cravings with its celebrity chef endorsement campaign coupled with their first-ever “Cooking for Comfort” e-cookbook, which provides “The Secret to Warming Up with Pork.” Working with James Beard Award-winning celebrity chef Michelle Bernstein, published author and Doctor of BBQ, Chef Ray Lampe, as well as 10 leading food bloggers, The National Pork Board has created a completely free online resource with recipes, stories, photos, and videos to equip food lovers with the tools to create traditional dishes as well as more modern twists on pork. The goal with this celebrity chef endorsement and completely free online resource is for the users to “Discover all the ways you can create that quintessential feel-good dish with juicy, tender pork.”

Choosing Michelle Bernstein for the celebrity chef endorsement proved to be a perfect fit as her contributions to the e-cookbook were vital, not only as an innovative chef, but also a respected name in the culinary industry. A Miami native, Bernstein is a published author with her book “Cuisine a Latina” and she let her native Latin roots shine through in “Cooking for Comfort” with recipes such as her Chorizo and Cheese Empanadas with Avocado Crema. Bernstein starred as the host of reality cooking show The Melting Pot on The Food Network and appeared in a battle on Iron Chef America against renowned celebrity chef Bobby Flay. She was even honored as a guest judge on popular reality cooking show Top Chef.

Carrian Cheney and Danica Pike are two prominent food bloggers that also contributed to e-cookbook and its selection of heart-warming meals. Each food blogger submitted two recipes, to compile a list of delicious dishes such as Carrian Cheney’s Browned Butter Butternut Pork Lasagna, Danica Pike’s Lazy Pork Enchiladas, Ali Ebright’s Apple Cinnamon Pork Chops, and Devi McDonald’s Bacon-Wrapped Pork Loin with Peach and Blue Cheese Stuffing.

Contact Celebrity Chef Network today for more information on celebrity chef endorsements or to hire celebrity chefs for cooking demonstrations, endorsements, appearances and cookbook signings. Contact us through our contact form or by email: booking@celebritychefnetwork.com  

Bravo’s Top Chef Has a Full Cupboard of Sponsor Integrations!

top-chef-kraftChase Sapphire Preferred, Toyota, Kraft and Cigna amongst sponsors feasting on the Hit Show’s Success!

Bravo’s VP of Partnerships Jamie Cutburth has been as busy as anyone in the television integration space over the last few years.  But it seems as Bravo’s marquee property grows its audience so goes its corporate marketability for integrating premiere companies and their brands, products and/or services. To this end, Cutburth and the Bravo Media staff have wrangled deals with Toyota for its Corolla line, Kraft is whipping up recipes with its Philadelphia brand Cream Cheese, Cigna’s “Go You” campaign and watch contestants have the ability to watch webisodes of the Chase Sapphire Preferred credit card.

Season 11 will have many new twists and turns as the wildly successful show has season to season. This season will be especially closely watched as it’s filmed in New Orleans home of iconic celebrity chefs and iron chef America Emeril Lagasse, Paul Prudhomme, John Besh and many others!   Bravo has capitalized on Top Chef’s success both on screen and off.  The huge likeability of Tom Colicchio and Padma Lakshmi has fueled a surge in the show’s popularity and viewership numbers. The culinary world has also viewed this show as credible and not too docu-reality for its taste buds as well. This type of instant credibility has earned the show high marks for some of the iconic chefs that have appeared as guest judges including Emeril, Anthony Bourdain, Eric Ripert, Rick Bayless, Gale Gand, Neil Patrick Harris and The Foo Fighters.

top-chef-toyotaDionne Colvin, National Media Marketing Manager of Toyota was quoted in Adweek as saying, “We’ve been involved basically since the inception of the show. It started out as the traditional sponsorship/product placement opportunity and has evolved into a whole-side platform program.” The audience pull of affluent women is very attractive to advertisers. Toyota has integrated into car giveaways, webisodes and also the Top Chef app!

Bravo has done a great job of integration both on and off line. The Bravo Top Chef “prequel” which follows the show’s casting process hosted by Padma Lakshmi and branded by Cigna has become a real fan favorite. Bravo has clearly learned from others but puts its own stamp on the Top Chef franchise and its sponsor integrations.

Contact us through our contact form or by email: booking@celebritychefnetwork.com for more information on sponsor integrations or to hire celebrity chefs for cooking demonstrations, endorsements, appearances and cookbook signings.

hire marcela valladolid

Safeway Hires Celebrity Chef Marcela Valladolid for New Food Product Line

One way celebrity chefs are expanding their market and reach, aside from their cookbooks, TV shows, or appearances, is through developing their own product lines. The host of Food Network’s cooking show Mexican Made Easy, Celebrity Chef Marcela Valladolid is partnering with Safeway, one of the largest food and drug retailers in North America, to create her own brand of Mexican food products. The Marcela Valladolid brand hopes to bring the authentic flavors of Mexico to the homes of shoppers. Chef Marcela follows in the footsteps of other celebrity chefs who have started their own product line including Chef Aaron McCargo, Jr. and his line of spices, Emeril Lagasse’s cookware, and Wolfgang Puck’s food products. The endorsement deal benefits both parties as Safeway welcomes a celebrity chef line to their store and Chef Marcela builds her own personal brand through the Safeway food product line.

marcela-valladolid-safewayThe Marcela Valladolid brand features an assortment of different products from tasty snacks and tortillas to ready-to-cook meals all dedicated to sharing Chef Marcela’s authentic, Mexican heritage through her food. The ready-to-cook dinners include entrees such as Ancho Chipotle Chicken and Carne Asada, while her other foods allow for consumers to build their own menus with corn and flour tortillas as well as snack foods like her Salsa Verde Tortilla Chips which allow for flavorful appetizer options.

Senior vice president of Consumer Brands for Safeway Joe Ennen expressed the importance of the new line to Safeway’s Hispanic shoppers. The brand aims to bring a real Mexican eating experience which Chef Marcela provides for all shoppers through her knowledge of real, genuine Mexican cuisine and flavors. Chef Marcela is an accomplished author with two cookbooks focused on the flavors of her Mexican upbringing, entitled Fresh Mexico: 100 Simple Recipes for True Mexican Flavor and Mexican Made Easy: Everyday Ingredients, Extraordinary Flavor. By finding someone so deeply rooted in Mexican heritage and accomplished in culinary arts, Safeway has found a perfect fit to partner with and provide their customers with an authentic Mexican food product line.

Contact us through our contact form, by email: booking@celebritychefnetwork.com or call us at 888.864.4734 for more information or to hire celebrity chefs for cooking demonstrations, endorsements, appearances and cookbook signings.

Celebrity Chef Michael Symon New Spokesperson for Dannon

michael-symonWhat do Food Network’s Iron Chef Michael Symon, Actress Jamie Lee Curtis and Disney Channel’s Bella Thorne all have in common? No, it’s not a trick question. The answer: Dannon Yogurt!

Symon, who co-hosts the Chew with fellow celebrity chefs Mario Batali, Carla Hall and Daphne Oz, has recently joined the ‘Freaky Friday’ matriarch (Curtis for Activia) and the gorgeous red-head (Thorne for Danimals) as a new spokesperson for the Dannon franchise. This James Beard Award Winning Chef and restaurateur has teamed up with the White Plains-based yogurt empire to get consumers excited about cooking with Dannon Oikos non-fat Greek yogurt and refers to it as his ‘go-to cooking secret for delicious dishes.’ You might have seen Symon most recently on Dannon’s new television commercial surprising his dinner guests with his secret ingredient- whether you want to cook, bake or grill, it is now a staple in Symon’s refrigerator. Wonder if Symon’s fellow Iron Chefs, Bobby Flay and Masaharu Morimoto, are in on the secret too?

Going down the same path as Lay’s Potato Chips with their consumer-driven contest hosted by Michael Symon and brunette bombshell Eva Langoria, Dannon has launched their newest contest. Each week of the 10-week promotion, Oikosrecipes.com will post a new recipe created by Symon. Consumers will be encouraged to share the recipes via Facebook and Pinterest and in doing so, be entered in to winning a kitchen appliance prize pack and also be entered in to the grand prize drawing of the $10,000 kitchen makeover.

Get to sharing and get to cooking!

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