Paula Deen – CHRISTUS Hospital

Posted on 21st March 2013 in

Client:  CHRISTUS Hospital, Beaumont TX

Program: The hospital hosts their annual LIVE Well Conference for Women in Beaumont, TX and surrounding cities. The conference is an all-day event providing women with a day full of “healthy” lifestyle choices.

Challenge: To provide a well-known Celebrity Chef who everyday women can relate to. The Celebrity Chef should be an advocate for a healthy lifestyle, had overcome an illness or dealt with issues that women often face; all while having an upstanding personal life.

In addition to the criteria above, the Celebrity Chef needed to have the following assets:

  • Instant name recognition
  • Established and well-liked by women
  • Starred in a  popular Television Show and/or was a Best Selling Author
  • Was willing to pose for photos with women attending the event
  • Was willing to do media to promote the event

The Execution:  Our services were retained to perform the following tasks:

  • Research elite Celebrity Chefs who met the above criteria
  • Vet those Celebrity Chefs for any type of recent negative press
  • Negotiate with Celebrity Chef to ensure their appearance fee was within client’s budget
  • Provide contract execution
  • Handle travel and logistics prior to the event and onsite to ensure that the Celebrity Chef arrived and services were performed accordingly

 

The Results:

  • Paula Deen was a huge success.
  • The event sold out in record time.
  • The Charity generated record revenue via ticket sales

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